3 Top Branding Tips for Small Businesses
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3 Top Branding Tips for Small Businesses

Getting ahead in the world of business is difficult and this is especially the case when it comes to marketing. This is why more and more businesses are turning to promotional products to facilitate a cost-effective marketing campaign. Small businesses will seldom have large amounts to spend on their marketing, so it makes sense to focus on methods with good ROI potential, such as promotional products and merchandise.

It is invariably the case that small businesses are often lacking the marketing and advertising budgets to facilitate television or print media advertising. This needn’t prevent them from enhancing their brand identity and reputation, however, and they just need to think outside the box a little in order to get their branding and core values recognised by their key demographics.

For small businesses with a limited marketing budget, the following techniques may prove invaluable in helping to improve their brand identity:

  • Using Promotional Products and Merchandise – In order to generate a buzz and interest around your products, without having to spend money on television or print advertising, there are few things that will prove more successful, not to mention cost effective, than the use of promotional products. These types of branded products come in many different shapes and sizes and typically include the likes of promotional pens, mugs, t-shirts and, in actuality, more or less any item you can print your brand logo, strapline and call to action on. The return on investment associated with things like promotional USB memory sticks, branded pens, mugs and clothing is extremely good and it is definitely one of the best ways of getting your company’s name out there without having to spend an arm and a leg.
  • Consider your Brand Identity – If you don’t have a fortune to spend on advertising your business online, on television and in print media, you need to make sure that you get your branding exactly right from the start in order to overcome a smaller advertising budget. Take the time to consider your brand colours, logo and, perhaps most importantly, the strapline or slogan which you want associated with your business. If you have a catchy slogan or logo, you won’t necessarily need a large advertising budget and could potentially achieve extremely successful results through the use of promotional products and other marketing techniques focused on smaller businesses.
  • Be Competitive – Small businesses need to do something to stand out from the crowd and one of the best ways of doing this is to be competitive with your pricing. Once your name has become synonymous with good pricing and quality service, your marketing will, essentially, take care of itself and good word of mouth is the most invaluable form of marketing that there.

These are just a few of the endeavours that small businesses can consider when they are attempting to get their business noticed and strengthen their brand identity. Branding is by no means a straightforward process, particularly for those who don’t have thousands to spend on advertising but if you go about it in the right way, such as through the use of promotional merchandise, then you are likely to achieve the right results without having to spend a fortune.

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Comments (1)

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